Our new look: Why we re-branded
Welcome to our new website and blog! Before we get too far we want to make it clear that we are the same company - same people, same awesome product and services - just a new look.
The ReconInsight team has always been passionate about the work we do and the software we have built, but at the end of the day we are a group of software developers and data-nerds that struggled to find the right words to tell our story. We know that the services we provide and the software we’ve built are valuable to any business, however it also felt like things were ‘getting lost in translation’ whenever our ‘techie-babble’ took over.
In late 2018, we decided that ReconInsight needed a refresh. So, we did a hard reset.
We paused, reflected, and we found a voice that can do our story justice. In 2019, we have honed in on where we fit in the world of data analytics and business analytics.
ReconInsight’s approach to business analytics software and services is different from any other tool on the market, which is why we invested in custom artwork to illustrate our story and unique value-add.
We hope this re-branding provides clarity for you as it did for us. We encourage you to peruse the site - all of the content is new.
The ReconInsight team is breathing a collective sigh of relief that we are finally telling our story in a way we have always wanted to.
Our data team is here to educate and provide guidance on all things business analytics and data analytics. We implement agilely to ensure you get business value quickly and consistently.
Our goal since day 1 has been to instill confidence in your ability to harness your business data and take action on it - through technology, people, and education.
We also aim to take the technical burden off your shoulders and provide support and services that keep your business analytics program running smoothly.
The story we are telling is a culmination of ReconInsight’s 13 years as a business analytics software and services provider - and all of the “Data Monsters” we’ve helped our customers tackle.
Business analytics, data analytics and business intelligence are daunting ideas that can seem insurmountable at times.
ReconInsight is here to make sure you can tackle your data, harness its power and find business autonomy, and effective decision-making as a data-driven business!
We are excited to share our new look with you. We will be continuing to focus on our content development with regular blog posts, and new site content. Let us know if there is anything specific we should cover on our blog! Leave a comment below or drop us a line.
Kind Regards,
The ReconInsight Team